Ice Dice reminds Twitter he landed $100M NFL pledge to help Black companies

Forming the Contract with Black America, Ice Dice has promoted financial equality, and the NFL partnership is a serious step ahead in realizing this agenda.

Entertainer Ice Dice in the course of the 2020 election established the Contract with Black America (CWBA), a coverage platform that he hoped would acquire help amongst any and all politicians. The first intention of this effort was to drive more cash to Black-owned companies, empower Black communities, and promote higher financial equality.

Over the summer time, Ice Dice landed a serious accomplice to signal on to this agenda — the NFL. As a part of the deal, the league agreed to commit over $100 million to companies and organizations aligned with the CWBA. In its press release, the NFL stated:

The collaboration focuses on figuring out League-wide alternatives within the monetary, tech, and manufacturing sectors, with a focus on growing direct and oblique spend to nationwide Black companies to assist shut America’s racial and financial wealth hole.

Ice Dice reminds Twitter of the NFL’s $100 million pledge to help Black-owned companies

This partnership with the NFL is a victory for the CWBA. Ice Cube has sought partnerships with other major sports leagues, including the MLS, MLB, and NBA. However the NFL, to date, is the one main league to signal on to the CWBA. The league argued that it signed on to this contract for a number of causes.

Pushed by a powerful inner dedication to diversify the NFL’s enterprise partnerships with organizations like CWBA, the League has spent and allotted $125 Million with Black owned and operated companies similar to Ariel Investments, CityFirst/Broadway Financial institution, Cowl Communications, and Fearless Expertise over the last 12 months.

Although this important announcement over the summer time obtained some media consideration, Ice Dice might have been dealing with criticism that he dropped or uncared for the CWBA for the reason that final election, as a result of on Friday, he took to Twitter to remind followers of this partnership.

Ice Dice has faced criticism in the past as a result of he met with former President Donald Trump to debate the CWBA in 2020. He has subsequently referred to as the assembly a “political factor.” Ice Dice has acknowledged he’s met with each Democratic and Republican politicians, stating in a current interview that he has but to listen to immediately from the Biden administration about his proposal.

It’s unclear precisely who this tweet was meant to focus on, however based mostly on this main partnership with the NFL, Ice Dice has actually not forgotten in regards to the CWBA and the way forward for Black enterprise partnerships within the NFL.